Maldivian is owned and operated by Island Aviation Services Ltd and is the leading domestic carrier of the country. Graduating from its role as the dominant domestic carrier in the country; Maldivian commenced its first regional operations on 25th January 2008 with the first flight to Trivandrum, India. Furthermore in 2013, Maldivian started operations from Hanimaadhoo (North Maldives) to Trivandrum.
Today, Maldivian the nation's carrier operates daily frequent flights to 9 airports within the country. In addition to daily flights to Trivandrum, the flag carrier added 2 more destinations to its regional network by commencing flights to Chennai - India and Dhaka - Bangladesh in 2012. In July 2013 Maldivian further expanded its network by starting flights to Chongqing, China. A second destination in China - Wuhan was added to the Maldivian's network in July 2014.
The carrier was formally known as Island Aviation and was re-branded in August 2008. The main reason for re-branding was to establish a brand in order to further distinguish the airline in the existing markets and to give the airline a name that reflected its origins - the Maldives and its people.
Maldivian - the brand
The name "Maldivian" was chosen for its simplicity and effectiveness. It was a name that gave the airline immediate recognition as the nation's main airline and reflected the values of the nation.
Flying Made Simple - the slogan
For the selection of the slogan a myriad of factors were considered by the management and staff of Maldivian, among price, service and convenience were considered to be the most important to our customers. The management and staff chose to place its slogan along with the convenience factor since it was voted as the common denominator among all the customers who chose Maldivian as their travel partner. Thereby, the slogan 'flyin made simple' was born.
Dolphin - the livery
Dolphin is a beautiful marine mammal commonly found in the Maldivian seas. They are found to be warm and friendly and thus rightfully reflected the corporate vision of the airline; 'the friendliest airline with unparallel excellence'. The colors used in the livery are the striking hues of blue seen while flying over the Maldives, reflecting the blue sky and the ocean at different depths.
Therefore, we the team of Maldivian, believe the colors and the dolphin truly reflect and belong with us on our livery while you, our customers and partners, fly with us to your destination.